How did St Soleil start?Updated 3 months ago

"St Soleil was a beautiful 'accident', creations I felts called to dive into and put out into the world. I never intended it to blossom into the brand it is today, but I'm overjoyed it has. Nothing has ever been forced or strategised. Everything is created from the heart, whether it was myself at the start, or my team now. A mission I intend to carry on.

As an artist and modern mystic I have always been creating and exploring new mediums. I started working on 'Child Of The Universe' in my free time, purely for the love of it, never intending it to become what it is now. The guidebook quickly became a huge book based around astrology. I not only enjoy the design, writing and creation of each work, but the operational structure and business side too. It was a beautiful match.

Child of the Universe was posted on my artist website as a seperate project to my artworks, and it gained so much traction and attention I felt an undeniable pull to create a brand to encapsulate its unique essence. And so, St Soleil was born.

It was a one-woman show, I'd be busy designing and creating the products, as well as wrapping and sending orders, emailing customers organising operations and finding time to share on social media. It was growing so fast I needed to find like-minded souls to join my team after the first year.

Everything I create I have created for my own love, use and desire to own it myself, never to 'satisfy the market'. That's why I love St Soleil so much. She's so organic, free flowing, and I let her direct the next moves we make together." - Britta